Twitter Inc on Tuesday mentioned it might broaden the varieties of political advertisements allowed on the social media platform, an obvious reversal of its 2019 international ban on political advertisements, because the Elon Musk-owned firm seeks to develop income.
The corporate tweeted it might additionally calm down its promoting coverage for “cause-based advertisements” in the USA, and shifting ahead would align its promoting coverage “with that of TV and different media shops.”
Twitter banned political advertisements in 2019 after it and different social media corporations like Fb confronted widespread criticism for permitting election misinformation to unfold throughout its providers. It additionally restricted advertisements associated to social causes.
“We consider political message attain ought to be earned, not purchased,” tweeted Jack Dorsey, Twitter’s then-chief government, in saying the transfer.
Since Musk took over Twitter in late October, company advertisers have fled in response to the Tesla CEO shedding 1000’s of workers, reversing the everlasting suspension of former U.S. President Donald Trump and dashing a paid verification characteristic that resulted in scammers impersonating publicly-listed corporations on Twitter.
Final month, Musk defended his deep cost-cutting measures, and mentioned Twitter had been dealing with “detrimental money move” of $3 billion subsequent yr.
(Apart from the headline, this story has not been edited by NDTV workers and is printed from a syndicated feed.)
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