To seek out NYC’s most unique new watering gap, you’ll want to move underground.
Cocktail lounge La Noxe is now open to the general public — if the general public can discover it, not to mention get previous the 1,500-person waitlist. The 600-square-foot speakeasy is tucked behind a discreet door inside a subway station.
As a substitute of heading by means of the turnstiles on the twenty eighth Road cease of the 1 practice line, these within the know cease on the backside of the primary flight of stairs on the southeast nook of twenty eighth Road and Seventh Avenue. There, they knock twice on the black door at their proper, hoping for a cancellation on the prolonged waitlist.
Midtown resident Michael Flowers was one of many thirsty straphangers who tried his luck Sunday evening.
“I wished to have a drink in a subway station. You’ll be able to solely accomplish that many roof decks, and that is the polar reverse,” he mentioned as he sipped on a spicy kale-mezcal mix referred to as the Secret Backyard ($17).

It was his second try at touchdown a coveted seat. “We stopped by as soon as they usually turned us away,” mentioned Flowers, who was there together with his girlfriend.
The distinctive area wasn’t what La Noxe’s France-born founder, Jey Perie, 37, had in thoughts when he got down to open his personal venue after eight years as a accomplice at former Williamsburg membership Kinfolk.
“Nobody believed I ought to do a bar in such a tiny place,” Perie instructed The Put up.
However when he noticed a list for the placement — which additionally has a essential street-level entrance at 315 Seventh Ave. — he fell in love.
And now, so has the general public. Whereas the bar has been sporadically open since getting its liquor license March 17, 2020 — the day shelter-in-place orders had been introduced for NYC because of the coronavirus pandemic — a current viral submit has left would-be prospects determined for entry.
“It actually blew up on TikTok,” mentioned La Noxe co-founder and Perie’s spouse, Mariko Gale-Perie, including that the bar’s three-person group has been scrambling to maintain up with reservation requests ever since a clip revealing its unlikely location circulated in late March. Some have even tried to make reservations for the 30-person area — presently working at 50 % capability, per New York regulation — as far out as 2022.

The spot is open from 6 p.m. to 11 p.m. Tuesday by means of Sunday, however Perie finally hopes to broaden his hours till 4 a.m., in addition to function as a espresso store in the course of the day.
In an effort to higher curate his new nook, Perie solely books La Noxe to 80 % capability an evening, leaving room for associates and random passersby to get pleasure from its cocktail record and menu of varied seafood plates ($8 to $18), arepas ($10) and small bites.
Along with curious commuters, drop-ins have additionally included an MTA worker who works within the station’s sales space. “He’s a DJ additionally — he gave me his demo tape,” mentioned Perie. “He was so shocked to see a bar right here.”
Over the a long time, the area has housed a wide range of companies, from a barber store to a luncheonette, a music studio and, most lately, a therapeutic massage parlor.
Over the a long time, the area has housed a wide range of companies, from a barber store to a luncheonette, a music studio and, most lately, a therapeutic massage parlor.
Whereas Perie doesn’t love the Prohibition-era time period speakeasy, he does admire the intimacy and curiosity of working a bar in such a small, unusual location.
“Regardless of how a lot instruction I give individuals, they get misplaced — that’s a part of the magic,” he mentioned.
