LA-based YouTubers Alisha Marie and Ashley Nichole, with over 9 million subscribers mixed, are social media creators, podcast co-hosts of their very own exhibits and, most just lately, the 2 faces behind the brand new clothes label, Parallel Attire.
The brand new go-to model for size-inclusive, high quality fundamentals, Parallel Attire launched June 10 after almost two years within the making — from ideation to full-motion product drops.
Basically, it’s the lovechild of activewear and loungewear.
“We now have at all times liked trend however by no means thought-about ourselves trend designers or trendy ladies you see on Instagram,” Alisha, 28, instructed The Put up. “We wished to assist folks understand that you simply don’t need to be sporting heels to be ok with your self or put on one thing tremendous tight or revealing — you possibly can really feel your finest self in sweatpants.”
The title Parallel Attire is rooted in how their type as sisters is completely different, but “parallel” in some features. No matter your type, there are at all times “fundamentals you come to which you could belief,” Alisha provides.
“It’s positively a luxurious line, however we’ve achieved a very good job of constructing some items costlier and extra inexpensive for the standard you’re getting,” Ashley, 30, instructed The Put up. “We now have so many pals whose sizes vary all over and we wish each single one in all them to rock our model and really feel themselves to the fullest, too.”
The label, which incorporates sizes from XS to XXL, ranges in worth from its sporty bralette ($35) to the hero jogger ($118). The sisters shared how the mission behind Parallel Attire stems from previous physique picture struggles.
“By means of our personal private well being and health journey of by no means feeling good at any dimension, we wished to scratch that and say you possibly can really feel ‘horny as is’ [the brand’s motto] it doesn’t matter what, and we’re hoping folks can really feel that manner with the garments,” Alisha provides.
Particularly residing in LA, Alisha defined the way it’s “unhappy and disheartening” to see how folks and types deal with you in another way for those who’re not a pattern dimension. In an effort to advertise confidence at any dimension, the ladies shared they’re hoping to increase their assortment and dimension vary sooner or later.
What’s extra, it’s a precedence for Alisha and Ashley to supply their items domestically in LA.
“We wished the entire materials to be manufactured in LA and it’s so vital for us to the touch it ourselves,” Alisha mentioned. “We’ve been so hands-on with our content material so when it got here to one thing like this, we didn’t need to slap our names on one thing.”
This isn’t the ladies’ first rodeo at designing attire, both. Alisha, the co-host of the “Fairly Primary” podcast and Ashley, the co-host of the “Unsolicited Recommendation” podcast, have expertise making merch for his or her viewers and listeners. However, the method is totally completely different from their new line.
“Our clothes line is so completely different from creating merch,” Alisha explains. “Merch is extra catered towards the viewers and jogs my memory of a household; they’ve one thing tangible to carry to help us that’s extra colourful and on the market. For Parallel, our sincere objective is for somebody to purchase it and for folks to not know who we’re.”
Nevertheless, most Parallel Attire objects are at the moment bought out, however Alisha’s go-to suggestion is the Sq. Neck High ($47), with Ashley’s being the Important Rib Bodysuit ($62).
The co-founders of Parallel Attire spilled the tea on a few of their favourite life-style merchandise they’re at all times being requested about beneath. Learn on for suggestions on luxurious skincare, inexpensive falsies and extra.
Alisha’s High 5 Favourite Merchandise
Ardell 4-Pack Accent Lashes, $11.99
“I’ve owned Ardell’s Accent Lashes for over a 12 months and I’m obsessive about them,” Alisha mentioned. “It’s nice to reinforce your pure lashes for those who’re not huge on sporting huge falsies.”
Coloration Wow Root Coverup Powder, $34.50
“I bear in mind seeing Coloration Wow commercials once I was youthful and thought it was for individuals who had been balding,” she mentioned. “I’ll by no means put on a slicked-back ponytail with out the coverup, it lasts for a very long time, and it fills in sparse spots fantastically as an eyeshadow would.”
KKW Magnificence Nude 3 Cream Lipstick, $9 (initially $18)
“I’m so choosy with lip colours and the KKW Magnificence Cream Lipstick was one of many first ones I actually liked,” she mentioned. “I stocked up on 5 of them once I thought they had been going out of inventory.”
One/Dimension by Patrick Starrr Flip Up the Base Versatile Powder Basis, $33
“The One/Dimension Powder Basis is genuinely so good,” she mentioned. “The compact basis provides you nice protection.”
NatriSweet Authentic Stevia Liquid Drops, $14.99
Alisha typically makes use of Stevia Drops to offer issues a bit extra sweetness.
Alisha’s Favourite Way of life Merchandise
Canon EOS M50 Mark II Digital camera, $699.99
“My vlog digicam, the Canon Mark II, is one thing I at all times get requested about,” Alisha mentioned. “It adjustments up my online game, for positive.”
Rode VideoMic with Fuzzy Windjammer Package, $149.95
“The Rode Microphone is particularly what makes my movies crisper,” she mentioned. “You don’t want a battery, both.”
Canon 11-22 mm Lens, $399
“Canon’s 11-22 mm Lens is vast so that you get a lot extra within the body,” she mentioned. “You’ll be able to really see every part round you rather than simply your face.”
Nike Air Power 1 Sneaker, $90
“I like Air Power 1s — and sneakers usually,” she mentioned.
Philips Hue White and Coloration Ambiance LED Sensible Gentle Bulb (2-Pack), $89.99
“Even when we solely have one individual over, I’m at all times like, ‘Let’s put the coloured lights on,’” she mentioned. “I’m obsessive about them.”
Attract Three Barrel Curling Iron Wand, $28.97
“The three-barrel hair crimper is one in all my favorites,” she mentioned. “I’ve been experimenting extra with styling my hair, and it’s a kind of issues everybody desires to borrow.”
Tocess 4-Pack Claw Clips, $13.99 (initially $16.99)
“I’ve been obsessive about claw clips and that’s all I wore final 12 months,” she mentioned. “I’m so comfortable they’re again in type.”
Ashley’s High 5 Favourite Merchandise
Le Labo Thé Noir 29 Eau de Parfum, $86
“I’m obsessive about Le Labo’s Thé Noir fragrance,” Ashley mentioned. “It’s a gender-neutral odor and irrespective of the place I’m going, I at all times get complimented on what I’m sporting. I put on it 24/7 and have the lotion, too.”
Lancer Sheer Fluid Solar Defend SPF 30 Facial Sunscreen, $60
“I put on Lancer’s Facial Sunscreen daily, regardless if I’m sporting make-up or not,” she mentioned. “Moreover defending your pores and skin, it has this smoothing characteristic to easy out my pores and it has an ideal blurring impact.”
She mentioned she felt nice going out when simply sporting sunscreen and some coats of mascara, too.
Sunday Riley Good Genes All-In-One Lactic Acid Remedy, $122
“Good Genes modified my life and I genuinely assume it modified my pores and skin,” she mentioned. “I’m an enormous Sunday Riley lady and this product is my holy grail — I exploit it each evening.”
Cosori Sensible WiFi Air Fryer, $119.99
“We’re huge air fryer folks — we use it each evening,” she mentioned. “We’ve cooked every part in there from salmon to steak to Oreos to pastries, and it seems top-chef high quality.”
Important Proteins Collagen Peptides Powder, $24.99 (initially $26.89)
“I put Important Proteins’ collagen in each smoothie and through quarantine, I wished to come back out of it glowing,” she mentioned. “My hair began rising like loopy, and I swear it’s due to this.”
Ashley’s Favourite Way of life Merchandise
Cloudnola Flipping Out Copper Clock, $115
“The Cloudnola Flip Clock — and the place it’s from — might be my primary query in my movies,” Ashley mentioned. “I like the way it appears, the vibe of it, and that I’ve by no means seen something prefer it earlier than.”
Ember Temperature Management Sensible Mug, $129.95
“I’ve an Ember Mug and it’s most likely one of many bougiest issues I’ve ever bought,” Ashley mentioned. “It’s nice to maintain your espresso sizzling and I acquired one for my mother, dad and brother.”
DJI Pocket 4K Digital camera, $499
“For touring, I acquired a Djai Pocket Professional Digital camera and it elevated my private content material for my movies — and likewise our Parallel Attire content material throughout our shoot days,” she mentioned. “It takes wonderful high quality time-lapses and it’s on a gimbal, so it makes every part look easy {and professional}. It’s additionally tremendous tiny.”
Ugg Ladies’s Fluff Yeah Slide Slipper, $74.95
“I put on my Ugg slippers each morning and each evening,” she mentioned. “I’m an enormous slipper individual.”
Mejuri Jewellery Field, $150
“I’ve a Mejuri Jewellery Field that’s the cutest, most aesthetic trying factor on the planet,” she mentioned. “It’s tremendous deep so it holds a variety of my jewellery and all of my stuff was tangled however now, it’s organized.”
The Sill Plant Subscription, $60 monthly
“Everybody dove into home crops throughout quarantine, and I like ordering crops on-line with The Sill,” she mentioned. “It’s modified my life and I’ve crops in every single place; It’s my new favourite factor.”
Jall Wake Up Dawn Gentle Clock, $42.98 (initially $59.99)
“This glow-looking, round daylight clock will progressively brighten up your room in a single day — going from tremendous darkish to fairly shiny,” she mentioned. “I’ve at all times woken up earlier than my alarm goes off.”
Drybar Double Shot Oval Blow-Dryer Brush, $150
“I’ve a Drybar Blow-Dryer Brush and I really feel like I get a blowout each time I exploit it,” she mentioned.
Try extra ‘Influencer Picks‘ roundups right here.
